train your ears

Catégorie :

The press

Fil des billets

Native advertising: A new trend

dans la catégorie The press

Watch and answer the following questions:



1- Present the document. What kind of show is this? On which channel is it broadcast? Is it an independent channel? Look it up on the internet.

2- What is the days topic?

3- Explain the "guacamole and Tweezers" metaphor. What is the host's point?

4- What is Native Advertising? Explain the concept.

5- Why is online content more concerned?

6- The host illustrates his points with the following examples: Buzzfeed and The NEw York Times. Contrast the 2 publications. What do you know about them?

7- What are the consequences of Native Advertising? According to Oliver, who's responsible and why? 

Essay 1s5

dans la catégorie The press

Is it still possible to find reliable information today?

15 lines approximately.

Pay attention to the structure of your essay and make sure to illustrate with examples.

Résultat de recherche d'images pour "media"


Which is better: the online or printed press?

dans la catégorie The press

For the 1S5 only!

(see other post bellow if you are in S3/S4)


Which is better: the online or printed press?

Give your opinion in a comment and react to what others have written: say whether you agree or disagree with them and why. Use the expressions provided bellow.

Example:

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

You may write as many comments as you like. Remember to be respectful.


                                                                                               

Express your opinion :

As far as I am concerned, I think that...

I only agree up to a point.

It is true that .... however ....

That's certainly true

I think this is completely irrelevant since... 

I don't think your point is relevant, we all know that...

I can't say that I'm convinced, especially since...

I can / can't agree with that. Indeed...

I would like to add that...

It depends on what you mean by ... if you consider that x is ... then yes, I agree with you.

You may also use irony:

Right! And of course, we all know that...

Isn't that why... ?

It's not as if ... !


Online press versus printed press.

dans la catégorie The press

For the 1S4 and 1S3 only!


React (briefly) to one or several of the following arguments in a comment. Do you consider them relevant or irrelevant?

You may choose to agree, partially agree or disagree with the chosen argument and explain why. You may also turn it into ridicule if you wish.

You are also encouraged to react (respectfully) to what previous commenters have said in the comment thread.

//////////

PRINTED PRESS

ONLINE PRESS

PROS

No internet.

It is more pleasant for some people.

Gives money to the author.

Gives jobs.

More authentic.(traditional)

Give it to someone else.

It's more environmentally-friendly.

the news are instantaneous.

You can access different sources.

Free.

You can access information from home.

Share on social network.

CONS

Not free.

It is difficult to access when you live in an isolated place.

Worse for the eyes.

Fake information. (too fast)


                                                                                               

Express your opinion :

As far as I am concerned, I think that...

I only agree up to a point.

It is true that .... however ....

That's certainly true

I think this is completely irrelevant since... 

I don't think your point is relevant, we all know that...

I can't say that I'm convinced, especially since...

I can / can't agree with that. Indeed...

I would like to add that...

It depends on what you mean by ... if you consider that x is ... then yes, I agree with you.

You may also use irony:

Right! And of course, we all know that...

Isn't that why... ?

It's not as if ... !